Print vs. Web.

Working on the internet and designing for the internet is NOT the same as working on print material.

Copy, Copy, Copy.

For large areas of copy, use dark type on a light background and make sure there is enough contrast that your viewers eyes don’t get tired or have to squint. Also small type on the screen is very difficult to read. Keep paragraphs short and use bullet points where possible.

Confucius Was Right.

A picture really is worth a thousand words. So are videos. If you have a good quality video of your subject matter, many people are visual and auditory learners. Keep videos short and to the point. Use graphic imagery where possible. Give examples.

Are You Responsive?

Take into consideration that your presentation will be viewed on different screen sizes and devices. Laptops, tablets, and phones need to be configured differently. Web designers now use software that is configurable for all devices. These type of websites are known as “responsive”.

Can You See Me Now?

When designing a website, take into account what is “above the fold”. This term is used in newspapers. The most important material or eye-catcher is above the fold of the newspaper when it is stacked so the reader will want to pick up the paper and read through it. This term has been picked up by web designers as well. It is what first appears on your screen to catch your audiences attention.

Linking Up.

If you are going to incorporate large amounts of research material or copy use links from the homepage to manipulate where you want you reader to go. Do not make the home page copy heavy. The home page is like a “teaser” and table of contents.

Haha. Stupid.

If your audience is mainly laypeople, keep your copy simple and to the point (KISS – Keep It Simple, Stupid). Make sure your words are explanatory.

If you can incorporate non-clinical copy and/or humor, do so.

Scower The Web.

Look for other sites that may be similar to your field of endeavor. What do you like or dislike about them? Do they look professional or home-made?

Doing It Yourself.

If you are trying to use a template web hosting site, make sure you read the instructions on inserting graphics and photos. When utilizing photographic imagery, make sure the images are at the correct size for the web. If a picture appears “jagged” then its resolution is not high enough. Conversely, if a photo’s resolution is too high, it will slow the website down, thereby losing your audience. Make sure you or your webmaster is knowledgable on the subject.

Final Thought.

Even if you think you are capable of doing it yourself, don’t.

Use a qualified webmaster. Everyone has a specialty. Stick to yours.