ABOUT US

ABOUT US

A VERY GRAPHIC LOVE STORY


SAUL ALLEN FINEMAN | Creative Director
LAURA RAE FINEMAN | Operations Manager

During the summer of 1978, I moved from Philadelphia to Los Angeles after graduating from the University of the Arts (formerly Philadelphia College of Art) with a BFA in graphic design and illustration. I had been a visual artist and musician throughout my life so after relocating, I worked as a performer and studio musician/singer while also pursuing freelance graphic arts projects.

One night while performing Laura and I met. It was not love at first sight. It was a deep and profound friendship that developed throughout the course of two years while we both languished in a series of unfulfilling relationships.

Eventually we both realized how we were just waiting for each other to call to hang out together and not caring about dating anyone else. As in typical Hollywood rom-com style, as we were crossing the street in the rain, I professed my love to Laura by yelling, “I love you!” and we locked lips in the middle of the street with horns blaring around us.

We moved to Hawaii and lived happily ever after… for four months.

I had been playing in a band there and our contract was up so we went back to L.A. and Laura and I married the next year. The band split up upon the realization that we were not going to be rock stars and I began working for a well-renowned graphic design studio named Pacific Eye and Ear. Ironically, PE&E was known for its record album packaging for artists such as Alice Cooper, Aerosmith, Cheech and Chong, George Carlin, Luther Vandross, and Black Sabbath; Laura went to work for an aerospace company, Tri-Star Electronics, as assistant purchasing manager.

The stork decided to surprise us with baby #1 and our son David was born. I went into business with one of the partners of PE&E and formed David Hale Associates , named after David, where for six years we created marketing campaigns and graphics for Paramount Pictures, Warner Bros., Panavision, NGK Spark Plugs, and on and on.

Laura continued working at Tri-Star Electronics where she was breaking the glass ceiling and was promoted to operations manager for the 300+ employee company. Baby #2, our daughter Dara, was delivered and we all lived happily ever after.

Of course the story doesn’t really end there.

The graphics industry was slowly converting to computer-generated graphics and I saw the writing on the wall. I decided it was again time to reinvent myself and became a full-time freelance digital graphic designer working from our home office. By the early 1990’s I had been designing entertainment work for 20th Century Fox, MGM, non-profit work for the Elton John AIDS Foundation and American Red Cross, political work for The Strategy Group (Obama, Jerry Brown, John A. Pérez), and various creative strategies for companies like Solec, Bucket Boss, Benwil Lifts, and many others.

We decided that Laura would leave her job to assist with the day to day operations of the business. We hired outside contractors instead of employing an in-house staff and we worked from our home office. This accomplished our goals of keeping costs down for our clients by having a lower overhead as well as giving us more time to spend with our children.

So now we had two kids, a dog, a rabbit, a Meyer’s parrot, a guinea pig, an iguana, a skink, an albino python, a chameleon, two frogs, 30 fish – fresh and saltwater, some hermit crabs, and a snail all living together in perfect harmony. Laura and I sat next to each other in our home office, working away and listening to the cacophony from our small zoo. It was music to our ears.

David and Dara grew up and moved away, the animals eventually left us and crossed over the rainbow bridge, the work kept coming in, and the next thing we knew we were moving to Florida. So here we are in the sun and fun, sitting next to each other, celebrating 35 years of marriage, still running our successful graphic design business, and yes, living happily ever after…

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CLIENTS

OVER 30 YEARS OF SERVICE

ADVERTISING | PUBLISHING
Adage Graphics
Champion Press
Exhibitcorp
HP Associates
Leventhal Malkasian Advertising
Next Gen Magazine
Red Marketing
RnJ Printing
The Todd Group
Woodley Communications

AUTOMOTIVE
AMCI
Benwil Lifts
Exhaust Technologies
Iskenderian Racing Cams
NGK Spark Plugs
Toyo Tires

EDUCATION
El Segundo Parks and Rec Dept.
Full Circle Opera Project
Green Dot Public Schools
LACHSA (L.A. County H.S. for the Arts)
Los Angeles Public Library
The Piano Studio of Cheryl Hall
Technology Training Corporation
USC Annenberg School

ENERGY | ENVIRONMENTAL
Breitburn Energy
Innova Energy
Rosewood Energy
Seatech Environmental
Solar Electric Company
Solec International
Uni-Solar

ENTERTAINMENT
20th Century Fox
AFTRA
Brainchild Media Productions
Center City Theatre Works
Chrysalis Records
Domo Records
Eliezer Films
KRLA Radio
MGM
NightLife Media Group
Panavision
Sam Woolf Music
Singular Entertainment
Soron Records
VDI Entertainment
Warner Bros.

FOOD
Orchard Sweet Candy Company
Schatz Bakery Café
Seneca Foods

HEALTH
Aligned Health Products
Diabetes Prevention Systems
Etagen Pharma, LLC
Harbor-UCLA Medical Center
Leiner Pharmaceuticals
Longevity Through Prevention
Osteoporosis Center of Los Angeles
Ritter Natural Sciences, LLC
SPI Pharmaceuticals

INDUSTRY
BucketBoss
Columbia Mfg.
Dead On Tools
Maasdam Power Pulls
Nupla Corporation
Pull’R Holdings, Inc.
Steel Force Tools
Terrecon

NON-PROFIT
ACCO (Assoc. of Climate Change Officers)
American Red Cross
Arts High Foundation
Congregation Tikvat Jacob
Del Couch Music Education Foundation
Elton John AIDS Foundation
Girl Scouts of America
JAFAH
Josh Groban’s Find Your Light Foundation
Living Voices Audio Bible
The Climate Registry

GOVERNMENT | FINANCE | LEGAL
AMK Capital Advisors
BLK Partners
Bolender & Assoc. Law Offices
Castle Communications
Crestwood Pacific Advisors
Democratic National Committee
Public Insight, LLP
The Strategy Group
The White House
U.S. Environmental Protection Agency

TECHNOLOGY
Consumer Electronics Show
DISC
Edwards Technologies, Inc.

 

A VERY GRAPHIC LOVE STORY


SAUL ALLEN FINEMAN | Creative Director
LAURA RAE FINEMAN | Operations Manager

During the summer of 1978, I moved from Philadelphia to Los Angeles after graduating from the University of the Arts (formerly Philadelphia College of Art) with a BFA in graphic design and illustration. I had been a visual artist and musician throughout my life so after relocating, I worked as a performer and studio musician/singer while also pursuing freelance graphic arts projects.

One night while performing Laura and I met. It was not love at first sight. It was a deep and profound friendship that developed throughout the course of two years while we both languished in a series of unfulfilling relationships.

One night we both realized how we were just waiting for each other to call to hang out together and not caring about dating anyone else. As in typical Hollywood rom-com style, as we were crossing the street in the rain, I professed my love to Laura by yelling, “I love you!” and we locked lips in the middle of the street with horns blaring around us.

We moved to Hawaii and lived happily ever after… for four months.

I had been playing in a band there and our contract was up so we went back to L.A. and Laura and I married the next year. The band split up upon the realization that we were not going to be rock stars and I began working for a well-renowned graphic design studio named Pacific Eye and Ear. Ironically, PE&E was known for its record album packaging for artists such as Alice Cooper, Aerosmith, Cheech and Chong, George Carlin, Luther Vandross, and Black Sabbath; Laura went to work for an aerospace company, Tri-Star Electronics, as assistant purchasing manager.

The stork decided to surprise us with baby #1 and our son David was born. I went into business with one of the partners of PE&E and formed David Hale Associates , named after David, where for six years we created marketing campaigns and graphics for Paramount Pictures, Warner Bros., Panavision, NGK Spark Plugs, and on and on.

Laura continued working at Tri-Star Electronics where she was breaking the glass ceiling and was promoted to operations manager for the 300+ employee company. Baby #2, our daughter Dara, was delivered and we all lived happily ever after.

Of course the story doesn’t really end there.

The graphics industry was slowly converting to computer-generated graphics and I saw the writing on the wall. I decided it was again time to reinvent myself and became a full-time freelance digital graphic designer working from our home office. By the early 1990’s I had been designing entertainment work for 20th Century Fox, MGM, non-profit work for the Elton John AIDS Foundation and American Red Cross, political work for The Strategy Group (Obama, Jerry Brown, John A. Pérez), and various creative strategies for companies like Solec, Bucket Boss, Benwil Lifts, and many others.

We decided that Laura would leave her job to assist with the day to day operations of the business. We hired outside contractors instead of employing an in-house staff and we worked from our home office. This accomplished our goals of keeping costs down for our clients by having a lower overhead as well as giving us more time to spend with our children.

So now we had two kids, a dog, a rabbit, a Meyer’s parrot, a guinea pig, an iguana, a skink, an albino python, a chameleon, two frogs, 30 fish – fresh and saltwater, some hermit crabs, and a snail all living together in perfect harmony. Laura and I sat next to each other in our home office, working away and listening to the cacophony from our small zoo. It was music to our ears.

David and Dara grew up and moved away, the animals eventually left us and crossed over the rainbow bridge, the work kept coming in, and the next thing we knew we were moving to Florida. So here we are in the sun and fun, sitting next to each other, celebrating 35 years of marriage, still running our successful graphic design business, and yes, living happily ever after…

CLIENTS

OVER 30 YEARS OF SERVICE

ADVERTISING | PUBLISHING
Adage Graphics
Champion Press
Exhibitcorp
HP Associates
Leventhal Malkasian Advertising
Next Gen Magazine
Red Marketing
RnJ Printing
The Todd Group
Woodley Communications

AUTOMOTIVE
AMCI
Benwil Lifts
Exhaust Technologies
Iskenderian Racing Cams
NGK Spark Plugs
Toyo Tires

EDUCATION
El Segundo Parks and Rec Dept.
Full Circle Opera Project
Green Dot Public Schools
LACHSA (L.A. County H.S. for the Arts)
Los Angeles Public Library
The Piano Studio of Cheryl Hall
Technology Training Corporation
USC Annenberg School

ENERGY | ENVIRONMENTAL
Breitburn Energy
Innova Energy
Rosewood Energy
Seatech Environmental
Solar Electric Company
Solec International
Uni-Solar

ENTERTAINMENT
20th Century Fox
AFTRA
Brainchild Media Productions
Center City Theatre Works
Chrysalis Records
Domo Records
Eliezer Films
KRLA Radio
MGM
NightLife Media Group
Panavision
Sam Woolf Music
Singular Entertainment
Soron Records
VDI Entertainment
Warner Bros.

FOOD
Orchard Sweet Candy Company
Schatz Bakery Café
Seneca Foods

HEALTH
Aligned Health Products
Diabetes Prevention Systems
Etagen Pharma, LLC
Harbor-UCLA Medical Center
Leiner Pharmaceuticals
Longevity Through Prevention
Osteoporosis Center of Los Angeles
Ritter Natural Sciences, LLC
SPI Pharmaceuticals

INDUSTRY
BucketBoss
Columbia Mfg.
Dead On Tools
Maasdam Power Pulls
Nupla Corporation
Pull’R Holdings, Inc.
Steel Force Tools
Terrecon

NON-PROFIT
ACCO (Assoc. of Climate Change Officers)
American Red Cross
Arts High Foundation
Congregation Tikvat Jacob
Del Couch Music Education Foundation
Elton John AIDS Foundation
Girl Scouts of America
JAFAH
Josh Groban’s Find Your Light Foundation
Living Voices Audio Bible
The Climate Registry

GOVERNMENT | FINANCE | LEGAL
AMK Capital Advisors
BLK Partners
Bolender & Assoc. Law Offices
Castle Communications
Crestwood Pacific Advisors
Democratic National Committee
Public Insight, LLP
The Strategy Group
The White House
U.S. Environmental Protection Agency

TECHNOLOGY
Consumer Electronics Show
DISC
Edwards Technologies, Inc.

 

OUR ASSOCIATES


Howard Pasamanick

Howard Pasamanick

PHOTOGRAPHY

HP Photography
Los Angeles, CA

Jayne Wallace

Jayne Wallace

PUBLIC RELATIONS

Wallace Communications
Lido Beach, FL

Joe Stewart

Joe Stewart

WEB DESIGN

Stewart Creative Services
Sarasota, FL

Del Couch

Del Couch

EVENTS | AUDIO

Howling Wolf Studios | Lecturer, MSA
Palmetto, FL

Cory Madsen

Cory Madsen

DESIGN

Freelance
New York, NY

Paula Woodley

Paula Woodley

MARKETING COMMUNICATIONS

Freelance | Adjunct Professor, USC
Los Angeles, CA

OUR ASSOCIATES


Howard Pasamanick

Howard Pasamanick

PHOTOGRAPHY

HP Photography
Los Angeles, CA

Cory Madsen

Cory Madsen

DESIGN

Freelance
New York, NY

Jayne Wallace

Jayne Wallace

PUBLIC RELATIONS

Wallace Communications
Lido Beach, FL

Joe Stewart

Joe Stewart

WEB DESIGN

Stewart Creative Services
Sarasota, FL

Paula Woodley

Paula Woodley

MARKETING COMMUNICATIONS

Freelance | Adjunct Professor, USC
Los Angeles, CA

Del Couch

Del Couch

EVENTS | AUDIO

Howling Wolf Studios | Lecturer, MSA
Palmetto, FL

ABOUT US

Experts in graphic design for web and print —
leading a consortium of tech-oriented individuals in a variety of creative disciplines.

Adobe Creative Cloud • Photoshop • InDesign • Illustrator • Acrobat
Wordpress • Wix • CSS • Coding • SEO • Social Media
Photography • Audio-Visual • Public Relations

© 2018 Fineman Communications. All rights reserved. No portion of this website may be reproduced without written consent.

ABOUT US

Experts in graphic design for web and print —
leading a consortium of tech-oriented individuals in a variety of creative disciplines.

Adobe Creative Cloud • Photoshop • InDesign • Illustrator • Acrobat
Wordpress • Wix • CSS • Coding • SEO • Social Media
Photography • Audio-Visual • Public Relations

© 2018 Fineman Communications. All rights reserved. No portion of this website may be reproduced without written consent.